SUBJECT: FINAL READING OF AN ORDINANCE 2003-O-032
AMENDING CHAPTER 32, VEHICLES FOR HIRE, ARTICLE II, TAXICABS, OF THE CODE OF ORDINANCES OF THE CITY OF LAREDO BY SPECIFICALLY AMENDING THE FOLLOWING SECTION, SECTION 32-78 ADVERTISING ON TAXICABS, ALLOWING ADVERTISING ON THE REAR PASSENGER DOORS OF TAXICABS.
INITIATED BY: STAFF SOURCE:
Larry Dovalina, City Manager Roberto Murillo, P.E., Traffic Safety Director
PREVIOUS COUNCIL ACTION: On January 27, 2003 city council introduced an ordinance amending Chapter 32, Vehicles for Hire, Article II, Taxicabs, and passed a motion for final reading of this ordinance.
BACKGROUND: On January 28, 2002 city council approved resolution 2002-R-009 adopting the Vehicles for Hire ADHOC committee’s charge. The charge holds the committee responsible to review Chapter 32, Article II, Taxicabs, and propose amendments for review and recommendation by the Transportation and Traffic Safety Advisory Committee and approval by city council. Section 32-78 Advertising on Taxicabs has not been reviewed by the Transportation and Traffic Safety Advisory Committee, and the committee has not made a recommendation on the proposed amendment as required by the ADHOC committee’s charge. City council on January 27, 2003 introduced this ordinance and passed a motion for final reading.
The Vehicles for Hire ADHOC committee recommends approval but the Transportation and Traffic Safety Advisory Committee has not reviewed or made a recommendation on the proposed amendment.
Staff recommends final reading of this ordinance.
CITY OF LAREDO ORDINANCE NO. 2003-0-032
AN ORDINANCE AMENDING CHAPTER 32, VEHICLES FOR HIRE, ARTICLE II, TAXICABS, OF THE CODE OF ORDINANCES OF THE CITY OF LAREDO BY SPECIFICALLY AMENDING THE FOLLOWING SECTION THEREIN, SECTION 32-78 ADVERTISING ON TAXICABS.
WHEREAS, the City of Laredo is the second fastest growing city in the United States, and said growth will require an efficient system for the transportation of people and commerce.
WHEREAS, the monitoring and regulation of vehicles for hire is necessary to provide an efficient transportation system for our community.
WHEREAS, the changes effectuated by this ordinance are in the best interests of the citizens of the City of Laredo.
NOW THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF LAREDO THAT:
SECTION 1. Amending Chapter 32, Vehicles For Hire, Article II, Taxicabs, of the Code of Ordinances of the City of Laredo by specifically amending the following section:
Sec. 32-78. Advertising on Taxicabs.
Subject to requirement of identification and provisions of this division, this Code and any other ordinance of the city of regulating the use of the public streets, holders may not advertising matter to be installed providing the following requirements are met:
(a) Advertisements will not be controversial, offensive to the general public.
(b) Advertisements will not promote the use of liquor and tobacco products.
(c) Advertisements will be installed on commercially procured taxicab and carriers.
(d) Advertising is permitted providing the requirements of (a) and (b) above are met and said advertising be placed on the rear passenger doors, letters/numbers shall be removable vinyl letters/numbers not greater than three (3) inches in height and greater than ˝ inch in width. Lettering/numbers must be clear, legible and in colors contrasting number and designs shall be kept legible at all times or the ad must be removed.
(e) Taxicab ad carriers will not block the view of the “vacant” lights or any
(f) Bumper stickers will not be affixed to the taxicabs in any way, shape, or
manner, and window decals shall not be affixed to the windshield, side windows, and rear windows of the taxicab other than those required by state law or city ordinance.
(g) The city manager or his/her authorized representative reserves the right
their sole discretion to prohibit advertising they may deem inappropriate or
SECTION 2. Severability
If any provision, section, subsection, sentence, clause or phrase of this ordinance, or
the application of the same to any person or set of circumstances is for any reason held to be unconstitutional, void or invalid, the validity of the remaining portions of this ordinance that no portion thereof or provisions, or regulation contained herein, shall become
inoperative or fail by reason of any unconstitutionality of any other portion hereof and all provisions of this ordinance are declared to be severable for that purpose.
SECTION 3. Effective Date
This Ordinance shall become effective Sixty (60) days after its passage in accordance with the provisions set forth in Section 6.10 of the City Charter.
This Ordinance shall be published once in accordance with the provisions set forth in Section 2.09 (d) of the City Charter.
PASSED BY THE CITY COUNCIL AND APPROVED BY THE MAYOR ON THIS _____ DAY OF 2003.
ELIZABETH G. FLORES
ATTEST: APPROVED AS TO FORM:
JAIME L. FLORES
________________________ BY :_____________________
GUSTAVO GUEVARA ALLAN McGRAW
CITY SECRETARY ASSISTANT CITY ATTORNEY