SUBJECT: Final Reading of Ordinance 2003-O-085
Amending ordinance 88-O-006 of January 5, 1988 as amended by ordinance 89-O-131 of July 17, 1989 and Ordinance 97-O-148 of July 7, 1997, to create a Summer Fun Bus Pass fee for students at a rate of $19.95 for students ages 6-18 years old to provide unlimited rides on all El Metro buses during the Summer months from June 1, 2003 through August 31, 2003.
Larry Dovalina, City Manager
Horacio De Leon, Parks and Recreation Director
Thomas N. Lucek, Transit General Manager
PREVIOUS COUNCIL ACTION:
To increase the mobility of Laredos youth this summer, El Metro in conjunction with the Parks Department is proposing a Summer Fun Bus Pass for students ages 6-18 years of age. These passes would sell for $19.95 per person and would provide unlimited rides on all El Metro buses during the months of June, July and August. A brochure will be provided showing the routes that serve popular destinations for youth including areas such as the skate parks, recreation centers, public pools, public library, theaters and the Boys and Girls Club. In partnership with Parks and Recreation our goal is to get our city youth off the streets and into constructive summer activities.
Through planned promotions, we anticipate to motivate parents to buy passes for their children as an alternative means of transportation. Publicity of this program will be generated through poster and brochure distribution to schools, recreation centers, libraries, museums, theaters supermarkets and shopping centers. In addition, department employees will make personal presentations at many locations and advertise in the local media.
This summer bus pass promotion will create no additional costs to El Metro or the Parks Department. A local advertising company, Graphitiks, has proposed the design and printing of all related material such as passes, posters, brochures and design ads at their cost. In turn, they would be allowed to sell advertising on these items and keep those proceeds. There would be no additional costs to El Metro, as pass holders would use the existing bus service. This program is anticipated approximately 5,000 in revenues.
ORDINANCE NO. 2003-0-085
AMENDING ORDINANCE 88-0-006 OF JANUARY 5, 1988 AS AMENDED BY ORDINANCE 89-0-131 OF JULY 17, 1989 AND ORDINANCE 97-O-148 OF JULY 7, 1997 TO CREATE A SUMMER FUN BUS PASS FEE FOR STUDENTS AT A RATE OF $19.95 FOR STUDENTS AGES 6-18 YEARS OLD TO PROVIDE UNLIMITED RIDES ON ALL EL METRO BUSES DURING THE SUMMER MONTHS FROM JUNE 1, 2003 THROUGH AUGUST 31, 2003.
WHEREAS, the fare for Adults was last set by Ordinance 97-O-148 dated July 7, 1997 to increase from $0.60 to $0.75; and
WHEREAS, the fare for Student Ticket was last set by Ordinance 89-O-131 dated July 17, 1989 from $5.00 to $7.00; and
WHEREAS, a Summer Fun Bus Pass will be sold to students at a rate of 19.95; and
WHEREAS, the pass is for students ages 6-18 years old providing unlimited rides on all El Metro buses; and
WHEREAS, the pass will be available during the summer months starting June 1, 2003 through August 31, 2003; and
WHEREAS, the pass is non-transferable and non-refundable; and
WHEREAS, the pass remains the property of El Metro and can be retained by the Bus Operator if abused by the youth; and
WHEREAS, the City Council accepts this recommendation and approves the Summer Fun Bus Pass to get our youth off the streets and do constructive activities during the summer; and
NOW, THEREFORE, BE IT ORDAINED BY CITY COUNCIL OF THE CITY OF LAREDO THAT:
Section 1. Ordinance 88-O-066 of January 5, 1988, as amended by Ordinance 89-O-131 of July 17, 1989 and Ordinance 97-O-148 of July 7, 1997, which sets the Laredo Transit Management, Inc Fare Schedule, be and is hereby amended as follows:
ADULTS . $0.75
PERSONS 62 OR OVER OR WITH DISABILITIES WITH
METRO IDENTIFICATION CARD
PEAK HOURS which are 5:30 a.m. to 9:00 a.m.,
and 3:00 p.m. to 6:00 p.m. on Mondays through Fridays .. $0.10
PERSONS 62 OR OVER OR WITH DISABILITIES WITH
EL METRO IDENTIFICATION CARD (Cost of $2.00)
OFF-PEAK HOURS, SATURDAYS, SUNDAYS AND
HOLIDAYS . FREE
CHILDREN (over 5 and under 12 years of age) $0.25
CHILDREN (under 5 years of age with adult) .. FREE
STUDENTS (Through high school grades, college
Students, GED students and Literacy Volunteers of
America students may purchase 20 fares in ticket
Form, good only during school term) . $7.00
EXPRESS ROUTE SERVICE $1.00
EL METRO I.D. CARD (2 year expiration) ... $2.00
EL LIFT I.D. CARD FREE
EL LIFT I.D. CARD REPLACEMENT $2.00
STUDENT FUN PASS (Ages 6-18) . $19.95
Section 2. This Ordinance shall be published in the manner provided in Section 2.09 (D) of the Charter of the City of Laredo.
PASSED BY THE CITY COUNCIL AND APPROVED BY THE MAYOR ON THIS THE _______ DAY OF __________ 2003.
ELIZABETH G. FLORES
GUSTAVO GUEVARA, JR.
APPROVED AS TO FORM:
JAIME L. FLORES